How to Use AI to Show Up Online as a Small Business Owner
If you’ve ever Googled your business name and thought, “Huh, that’s not quite right” — you’re not the only one.
Most small business owners are so busy keeping the wheels turning that they don’t stop to wonder how they appear online — to potential clients, customers… or even AI tools like ChatGPT, Google Gemini, or Perplexity.
But here’s the thing: AI tools are now being used to recommend businesses, summarise websites, generate reviews, and suggest experts. So if your info is out of date, patchy, or unclear?
You’re basically invisible.
It can be fixed.
Why AI Visibility Matters for Small Businesses
In short: people are using AI to find you. Whether they’re asking ChatGPT for a list of podcast editors in the UK or typing “Who’s a good VA for inbox management?” into Perplexity — your visibility in these tools matters.
These tools pull from what’s already online.
So if your website is unclear, your bios are vague, and your name isn’t consistently mentioned? AI may skip you entirely.
And that means potential clients could be skipping you too.
3 Ways to Use AI to Show Up, Improving Your Online Visibility
1. Ask ChatGPT what it knows about you
Literally. Type: “What do you know about [Your Business Name]?” or “Who is [Your Name]?”
You might be surprised (or horrified) by what it spits out.
2. Check your consistency
Are your social bios aligned? Does your website meta description match what you actually do? Is your name the same across LinkedIn, Medium, your domain, etc.?
3. Fill in the gaps
AI tools favour clear, repeated signals. If you want to be known as a “Coach for menopausal women,” say it — on your homepage, social bios, and blog posts.
Want Help? That’s Where My AI Visibility Audit Comes In.
I’ll run a detailed audit to see how visible (or invisible) you are to AI, identify missed opportunities, and give you a tailored action plan to boost your online presence — without rewriting your whole site.
🧠 Want the details? Click here to see what it’s all about