And why you might want an AI audit before it makes stuff up.
Imagine you’re a potential client, typing into ChatGPT:
“Who offers coaching for small businesses in the UK?”
Now imagine the answer is… not you.
Maybe it recommends your competitor.
Or maybe it says nothing at all.
That’s not because your business isn’t great, it’s because AI doesn’t actually know you exist.
Yet.
Wait, Why Does AI Need to Know About Me?
Whether you love it, fear it, or are quietly pretending it doesn’t exist, AI tools are already shaping how people discover services.
Think:
🤖 Business owners asking ChatGPT or Gemini for service providers
🔍 Customers using AI search in browsers like Bing or Perplexity
📊 People drafting comparison charts with AI instead of Google
If AI doesn’t recognise your business, your services, or your vibe…
You’re invisible.
This Is What an AI Audit Reveals
When I run an AI visibility audit for small businesses, here’s what I’m really checking:
1. Can AI find you?
🌐 Are you mentioned in AI-accessible places like your website, directories, or social bios?
🔒 Or are you tucked away behind a cute logo and a mysterious “link in bio”?
2. What does AI say about you?
🎯 Does it understand your niche?
🎯 Does it think you’re based in the US (when you’re very much in Yorkshire)?
🧍♂️ Has it confused you with someone else?
Yes — that happens.
3. Can AI explain what you do?
📝 Is your service clear enough that AI can summarise it?
🤷 Or does it throw up its virtual hands and say “I’m not sure”?
But… I’m Just a Small Business?
Exactly. Which is why this matters more.
Big brands have teams feeding AI models with fresh content, SEO, media coverage and backlinks.
Small businesses? We rely on our websites, social profiles and the odd blog post to do the heavy lifting.
If those aren’t written clearly or don’t show up in AI’s training data – you miss out.
Think of It Like a Digital First Impression
An AI audit is like checking how you’re being introduced at a networking event you didn’t know you were attending.
It helps you:
✅ See what AI tools think you do
✅ Fix unclear or outdated content
✅ Add the right info in the right places
✅ Show up smarter in future searches
TL;DR: AI Might Be Underselling You
And you deserve better than that.
If you want to know what AI sees when it looks at your business, I can help.
My AI Visibility & Optimisation Audit gives you a simple snapshot of:
🔎 What’s showing up (or not)
🛠️ How to fix it
🚀 How to stand out, without turning into a full-time tech expert
You don’t need to “do AI” — you just need to show up clearly when AI is looking.
Ready to Find Out What AI Really Knows About You?
👀 Book your AI Visibility Audit here
Or drop me a message and I’ll tell you if you’re currently a digital ghost.