AI Website Visibility - How Do You Stack Up?
You’ve built the website, written the words, and maybe even paid for branding — but if your AI website visibility is poor, your dream clients might never find you through tools like ChatGPT or Google’s Gemini.
The truth is, we tend to design our sites for humans — with pretty visuals, clever copy, and scroll-stopping headers. But AI tools (and search engines) don’t process beauty and branding the same way.
They rely on structure, clarity, and consistency.
How to Improve Your AI Website Visibility in 5 Steps
Problem #1: Your Main Offer Isn’t Described in Plain Language
AI doesn’t interpret nuance like a human. So when you call yourself a “soul-led clarity catalyst” or “systems sorceress,” AI might miss the meaning altogether.
✅ Fix it:
On your homepage and about page, include a simple, direct line that says:
“I’m a [job title] who helps [who you serve] with [core outcome or service].”
Example:
“I’m a virtual assistant who helps service-based entrepreneurs improve their visibility with AI tools and search engines.”
Problem #2: Missing or Confusing Headings (H1, H2, etc.)
AI and search engines use your headings to understand the hierarchy and focus of your page. If you’ve styled everything as bold text or your H1 is something vague like “Welcome,” you’re leaving AI guessing.
✅ Fix it:
Use proper header tags in your website builder (H1 for your page title, H2 for sections, etc.), and make sure at least one includes a clear description of your service
Problem #3: No Metadata or Schema Markup
Metadata (like your page title and description) helps search engines and AI know what each page is about. Schema markup adds structured data that gives AI deeper insight.
✅ Fix it:
Make sure each page has a unique SEO title and meta description.
Add schema markup for your business
Problem #4: Slow Load Times or Poor Mobile Experience
Search engines and AI tools often ignore (or rank lower) websites that are hard to access or read on mobile.
✅ Fix it:
Run your site through PageSpeed Insights or GTmetrix.
Optimise images, avoid bloated templates, and make sure it looks great on mobile.
Problem #5: No Clear “About,” “Services,” or “Contact” Pages
AI tools love predictability. They look for standard page types to pull data from. If your site is a single scroll page or has clever-but-cryptic section names, they might miss important context.
✅ Fix it:
Make sure your site includes standard navigation: Home, About, Services, Contact.
Clearly list your offers and who they’re for.
Use simple page titles (not just “Work With Me” or “The Magic”).W
Why This All Matters
As tools like ChatGPT, Gemini, and other AI assistants become go-to sources for recommendations, your website’s structure matters more than ever.
If you’ve been asking yourself “why can’t AI see my website?”, it likely comes down to a few fixable issues — like vague headings, missing metadata, or unclear offers.
The good news? A few simple tweaks can make your site more AI-friendly and help real humans find you faster too.
Want to Know Exactly What AI Sees When it Looks at Your Site?
Want to know what’s affecting your AI website visibility? My “How AI Sees You” report breaks it all down and gives you a plan to fix it. Link below.