You’re showing up online — but how are you showing up to the tools that power search engines, smart assistants, and AI-driven recommendations?
That’s the new visibility challenge.
The Shift: From Search Engine Optimisation to AI Optimisation
We’re entering a new era where your next client might not find you through a traditional Google search — but through an AI assistant, chatbot, or recommendation tool. And those tools don’t “see” your Instagram aesthetic or hear your elevator pitch. They rely on structured data, consistent language, and context clues.
In other words, it’s not just about what you say — it’s about what AI understands.
How AI Currently “Sees” Your Business
AI tools build a picture of your brand from things like:
📝 The words on your website
🧩 Your metadata and site structure
💬 Social bios and posts
🔗 Backlinks and online mentions
📂 Directory listings or public databases
But here’s the problem: if those sources are inconsistent, vague, or out of date, AI might draw the wrong conclusion, or skip over you entirely.
Example: You might call yourself a “clarity coach for creatives” on Instagram but a “branding expert” on your website. AI won’t always know those are the same thing
Why This Matters
When someone asks ChatGPT, Google’s Gemini, or another tool:
“Who helps creatives find clarity in their business?”
If your messaging isn’t crystal clear across the web, you’re not showing up. Or worse, you’re showing up in the wrong context.
What You Can Do About It
🧐 Audit your messaging. Is your core offer described the same way everywhere?
🔍 Add keywords AI understands. Use plain language alongside your creative terms. For example: “Brand clarity coach for creative entrepreneurs and service providers.”
🏗️ Structure your site. Make sure your homepage and about page clearly state what you do, who you serve, and how to hire you.
🗂️ Get listed. Add your business to directories, guest posts, and profiles that AI tools can access and learn from.
🤖 Consider a visibility check. Sometimes it takes a trained eye (or trained AI!) to spot what’s missing or misaligned.
Want to Know How AI Actually Sees You?
That’s exactly what I offer through my “How AI Sees You” Visibility Report — a one-off checkup to show you how AI tools currently describe and understand your brand, plus a simple plan to improve it.
More details can be found via below link.